Smartphone users can now walk into a retail store and buy their mobile applications offline.
Mobile retail company Onward Mobility has started selling mobile applications at retail stores in over 100 cities including Delhi, Kolkata and Mumbai.
At the stores, users can buy and install applications through USB drive or Bluetooth.
The model plans to capitalise on the ever-growing market of mobile applications. Industry reports suggest that the overall market for mobility software and applications in Asia-Pacific is expected to grow at a CAGR of 35% from 2011 to 2015.
Arun Menon, CEO of Onward Mobility said, "The response has been fantastic as we have sold more than 1,00,000 apps in the last six to seven months. The do-it-yourself concept hasn't gained momentum in India as many are still handicapped in terms of technology. You have to push the need to the retail counter and its customers." Till now the company has launched only six-seven apps across 100 cities and plans to go pan India soon.
Planet M is also planning to launch offline app stores in September. "Our formal launch will be done by September end during Navratri. The main idea is to give customers the taste of apps," said Sanjay Karwa, CEO of Planet M. Planet M has more than 200 stores across 32 cities in India. "With this kind of reach, we can become the go-to offline store for apps," added Karwa.\
4 September in The Sunday Guardian.
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