The brand image of a company and the opinions of seniors are key factors that influence students during campus placements, shows the "Firstnaukri.com Employer Preference" survey.
The survey undertaken by Firstnaukri.com, a job search network for college students and recent graduates, questioned 4,500-plus engineering and graduate students about their employer preferences and the basis on which they decide to appear for interview for a company during placements. Most respondents ranked brand image of the company as their first choice and growth prospect in the company as their next preferred option, followed by job profile.
Deepali Singh, business head of Firstnaukri.com said, "It is interesting to note that students hardly have any information about career opportunities or work culture in organisations. This is the reason why students rely heavily on feedback from seniors and friends. Organisations need to spread awareness about the same, so that students can make well informed decisions during their campus placements." When the students were questioned about the biggest influencer during campus interviews, 35% respondents said seniors. Approximately 22% of them said parents and 19% opted for batchmates.
21 August in The Sunday Guardian.
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